Examlex
Management innovations such as total quality,just-in-time,benchmarking,business process reengineering,and outsourcing are important but not enough for building sustainable competitive advantage.
Promotional Approach
A marketing strategy focused on creating and distributing messages to attract and retain customers.
Situational Analysis
An assessment tool used to identify internal and external factors that could impact the success of a strategy or project.
Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
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