Zemanowski Company Reports the Following Sales Figures (In Millions)

question 106

Multiple Choice

Zemanowski Company reports the following sales figures (in millions) : What is the trend percentage in 2017 if 2015 is the base year? (Round your final answer to the nearest whole percentage)

• A)109%
• B)101%
• C)104%
• D)105%

Comprehend the evolution of marketing definitions and the significance of these changes.

Recognize the focus and types of planning within marketing contexts.

Realize the crucial lessons learned by marketers regarding changing value propositions and customer behaviors.

Assess the impact of the Internet on the economy, consumer choice, and marketing practices.

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Definitions:

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and conditions relative to others.

Sufficient Time

An adequate amount of time required to complete a task or achieve a desired outcome, allowing for thoroughness and accuracy.

Decisions

involve choosing between two or more options or courses of action.

Obedience

A form of social influence where individuals follow direct commands from an authority figure.