Incumbent Firms May Enjoy Increased Bargaining Power Because the Internet

question 49

Multiple Choice

Incumbent firms may enjoy increased bargaining power because the Internet

• A) focuses marketing efforts on end users.
• B) has reduced the number of wholesalers and distributors.
• C) increases channel conflict.
• D) diminishes the power of many distribution channel intermediaries.

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Definitions:

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, essential for personal development.

Deindividuation

Deindividuation is a psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to uncharacteristic behavior.

Self-Awareness

Knowledge of one's own individuality, moods, motivations, and cravings.

Deindividuation

The loss of self-awareness and individual accountability in group settings, leading to uninhibited and sometimes antisocial behavior.