How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 86

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by consolidating the marketing message that consumers use to make a purchase decision
• C) by making competitors in cyberspace seem less equally balanced
• D) by highlighting unique selling advantages of a firm

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Definitions:

Wooden Leg

An artificial limb made of wood used to support someone who has lost a leg.

Pointless Explanation

An explanation that lacks purpose or fails to convey meaningful information.

Defensive Behavior

Measures taken to defend against assumed dangers or negative judgments.

Assertive

Refers to confidently expressing one's thoughts and feelings in a direct, honest, and respectful way.