Nintendo Built a Security Chip into Its Game Console Hardware

question 29

Multiple Choice

Nintendo built a security chip into its game console hardware and then licensed the right to develop games to outside firms.These firms paid a royalty to Nintendo for each copy of the game sold.This is an example of Nintendo using ________ products.

• A) substitute
• B) complement
• C) unrelated
• D) differentiated

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Definitions:

Intention, Action, Interest

This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).

Think, Feel, Do

A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.

Integrated Marketing Communication

A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.

Sender

In communication, the individual, group, or entity that initiates a message intended for a receiver, kicking off the communication process.