Incumbent Firms May Enjoy Increased Bargaining Power Because the Internet

question 49

Multiple Choice

Incumbent firms may enjoy increased bargaining power because the Internet

• A) focuses marketing efforts on end users.
• B) has reduced the number of wholesalers and distributors.
• C) increases channel conflict.
• D) diminishes the power of many distribution channel intermediaries.

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Definitions:

Storylike

Resembling a story in nature, characterized by a narrative structure.

Memorable

Easily remembered or noteworthy.

REM Sleep

A sleep phase characterized by rapid eye movement, during which vivid dreams commonly occur.

REM Sleep

A sleep phase characterized by rapid eye movements, more dreaming and bodily movement, and faster pulse and breathing.