How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 86

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by consolidating the marketing message that consumers use to make a purchase decision
• C) by making competitors in cyberspace seem less equally balanced
• D) by highlighting unique selling advantages of a firm

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Definitions:

Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing.

Energy-Saving Devices

Tools or appliances designed to use less energy for their operation, thereby conserving energy and reducing utility costs.

Efficient Decisions

The process of making choices that achieve the maximum benefit or effectiveness with the least waste of time, resources, or effort.

Validity Effect

A phenomenon where a statement is more likely to be perceived as true the more it is repeated, regardless of its actual veracity.