Mercedes-Benz Aggressively Pushed for Product Placement in Hollywood Movies

question 99

Multiple Choice

Mercedes-Benz aggressively pushed for product placement in Hollywood movies.This is an example of which value chain primary or support activity?

• A) support activity: general administration
• B) primary activity: service
• C) support activity: procurement
• D) primary activity: marketing and sales

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Definitions:

Law of Diminishing Returns

A principle stating that as more units of a variable input are added to a fixed input, the additional output produced by each new unit will eventually decrease.

Plant Size

The scale or capacity of a factory or production facility, which can affect production efficiency, costs, and the ability to meet demand.

Short Run

A period in economics during which the quantities of at least one input, such as plant size, cannot be changed.

Variable

An element, feature, or factor that is liable to vary or change.