Coca-Cola Has Developed Data Analytic Technologies to Produce Orange Juice

question 90

Multiple Choice

Coca-Cola has developed data analytic technologies to produce orange juice that meets the taste demands of a global customer base.This is an example of using which value chain support activity?

• A) marketing and sales
• B) technology development
• C) human resource management
• D) procurement

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Definitions:

Personal Determinants

Individual characteristics such as personality, attitudes, values, and behaviors that influence one's decisions and actions in various situations.

Cultural Experiences

Engagements that allow individuals to gain insight into and appreciation for the traditions, arts, customs, and worldview of a culture different from their own.

Needs and Motives

The psychological or physical deficiencies that prompt individuals to act in a certain way or pursue particular goals to satisfy those deficiencies.

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