Examlex
The acid-test ratio is a more stringent measure of liquidity than the cash ratio.
Cross-Buyer
A consumer who purchases multiple products or services from the same company, often encouraged through cross-promotion or bundling.
Discounted Prices
Reduced prices offered on goods or services, often as a promotion or to attract more customers.
Regular Basis
A consistent or recurring schedule or frequency at which a task or operation is carried out.
Aided Recall
A measure of advertising effectiveness where respondents are given some cues or hints to help them remember if they have seen an advertisement before.
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