Aldi,a Discount Supermarket Retailer,has Grown from Its German Base to the Rest

question 65

Multiple Choice

Aldi,a discount supermarket retailer,has grown from its German base to the rest of Europe,Australia,and the United States by replicating a simple business format.Aldi limits the number of products in each category to ensure product turn,to ease stocking shelves,and to increase its power over supplier.This is an example of an overall cost leadership strategy because it

• A) gives them competitive advantage by decreasing productivity.
• B) gives them competitive advantage by tight cost and overhead control.
• C) eliminates the need to compete based on its products.
• D) requires the customer to recognize its efforts.

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Definitions:

Positive Economic Profits

Situations where a firm's total revenues exceed all its costs, including opportunity costs, indicating that it is earning more than the minimum required to stay in business.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for slight differentiation and some control over pricing.

MR = MC

A condition in economics where marginal revenue equals marginal cost, often used to determine the optimal level of output in perfectly competitive markets.

ATC

Average Total Cost, which is the total cost divided by the quantity of output produced. It represents the per-unit production cost at various levels of output.