Hardware Chains Such as Ace and True Value Are Losing

question 34

Multiple Choice

Hardware chains such as Ace and True Value are losing market share to rivals such as Lowe's and Home Depot in spite of them using a focus strategy.Why?

• A) Achieving parity on costs for specialty retailers is difficult.
• B) They have too broad a product line.
• C) They have equivalent purchasing power as the national chains.
• D) Their costs are the same as those of the national chains.