Andersen Windows Lowered Costs,enhanced Quality and Variety,and Improved Its Response

question 13

Multiple Choice

Andersen Windows lowered costs,enhanced quality and variety,and improved its response time to customers by

• A) creating a new paper-based catalog.
• B) creating an interactive computer version of its paper catalogs.
• C) creating an integrated computer system of catalogs, products, orders, and manufacturing.
• D) creating a manufacturing system for ordering parts.

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Definitions:

Positive Reinforcement

A reinforcement contingency through which behaviors followed by positive consequences, are more likely to occur again in the same or similar situations.

Negative Punishment

A behavioral psychology concept where reducing or taking away a desirable stimulus decreases the likelihood of a behavior recurring.

Positive Reinforcement

A motivational technique involving the addition of a reward following a desired behavior, aiming to increase the likelihood of the behavior being repeated.

Operant Conditioning

A learning process derived from behaviorism theory, involving changes in behavior through the use of rewards or punishments.