The Corporate Office of Novartis,formerly Ciba-Geigy,acts to Improve Many Key

question 65

Multiple Choice

The corporate office of Novartis,formerly Ciba-Geigy,acts to improve many key activities,including resource allocation and reward and evaluation systems.This is an example of creating value by using

• A) related diversification to achieve value by leveraging pooled negotiating power to attain economies of scope.
• B) unrelated diversification to acquire financial synergies through portfolio management.
• C) related diversification to acquire market power by leveraging pooled negotiating power.
• D) related diversification to acquire parenting synergies through corporate restructuring and parenting.

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Definitions:

Help

Assistance or support given to someone else in order to alleviate their situation or solve a problem.

Social Trap

Situations in which actions that produce rewards for one individual or group in the short term lead to negative consequences for all in the long term.

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A vehicle that consumes a high amount of fuel relative to the distance it travels, reflecting poor energy efficiency.

Greenhouse Gases

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