In Managing the Corporate Portfolio,the BCG Matrix Would Suggest That

question 19

Multiple Choice

In managing the corporate portfolio,the BCG matrix would suggest that

• A) dogs should be invested in to increase market share and become cash cows.
• B) stars are in low growth markets and can provide excess cash to fund other opportunities.
• C) cash cows require substantial cash outlays to maintain market share.
• D) question marks can represent future stars if their market share is increased.

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Definitions:

Inappropriateness

Behavior or actions that are not suitable or proper in a certain context or situation.

Diagnosis

The identification of the nature and cause of an illness or problem through examination of symptoms and tests.

Psychological Disorder

A mental condition characterized by significant dysfunction in an individual's cognitions, emotions, or behaviors that reflects a disturbance in psychological, biological, or developmental processes.

Symptoms

Physical or psychological signs indicating the presence of a condition or disease.