In the BCG Growth Share Matrix,the Suggested Strategy for Stars

question 35

Multiple Choice

In the BCG Growth Share Matrix,the suggested strategy for stars is to

• A) milk them to finance other businesses.
• B) invest large sums to gain a good market share.
• C) maintain position and after the market growth slows use the business to provide cash flow.
• D) not invest in them and to shift cash flow to other businesses.

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Definitions:

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is paired with an unconditioned stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Partial Conditioner

An agent or factor that has a conditional effect, contributing to an outcome only in certain contexts or situations.