When Cabot Corporation Used the BCG Matrix to Evaluate Its

question 91

Multiple Choice

When Cabot Corporation used the BCG matrix to evaluate its carbon black manufacturing business,the model led them to move away from ________ and to diversify into unrelated businesses listed as stars by the model.This resulted in a decline on return on assets.They eventually returned to carbon black manufacturing and divested the unrelated businesses; their 2016 revenue was 2.4 billion USD.

• A) the dog quadrant
• B) its core market
• C) the question mark quadrant
• D) semiconductor manufacturing

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Definitions:

Peak-period

A time frame characterized by the highest level of activity, operation, or demand in a given process, industry, or market.

Machine-hours

The total operational time of machines within a production process, utilized for cost allocation and efficiency analysis.

Maintenance Department

The division within an organization responsible for the upkeep, repair, and servicing of equipment and facilities.

Fixed Costs

Outgoings that remain invariable, regardless of operational output or sales numbers, encompassing costs like rent, employee pay, and safeguarding premiums.