Firms That Choose to Diversify Through Internal Development Must Develop

question 95

Multiple Choice

Firms that choose to diversify through internal development must develop ________ that allow them to move ________ from initial opportunity recognition to market introduction.

• A) strategies; slowly
• B) capabilities; quickly
• C) capabilities; slowly
• D) strategies; quickly

Gain insight into the strategies for managing products across different life cycle stages.

Recognize the width and depth of product offerings by companies.

Grasp the concept of competitive advantage in product marketing.

Understand the consumer adoption process and strategies to target various adopter categories.

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Definitions:

Canadian Code

A generic term that could refer to any set of regulatory standards or laws enacted in Canada.

Ethical Behaviour

Conduct based on acknowledged moral principles, reflecting honesty and fairness in interpersonal, professional, and academic relationships.

Statement of Values

A document or declaration that outlines the core principles and beliefs guiding an organization's or individual's actions.

Code of Conduct

A set of rules outlining the norms, rules, and responsibilities or proper practices for an individual, party or organization.