Which One of the Following Is One of the Theodore

question 105

Multiple Choice

Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?

• A) Consumers are willing to pay more for specific product features.
• B) Customer needs and interests are becoming more dissimilar.
• C) MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.
• D) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.