When Firms Expand into Global Markets,they Are Faced with the Choice

question 95

Multiple Choice

When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to lower costs,companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

• A) global; transnational
• B) global; multidomestic
• C) international; multidomestic
• D) international; transnational