In the Quest to Achieve Competitive Advantage in Global Markets,competitive

question 74

Multiple Choice

In the quest to achieve competitive advantage in global markets,competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too expensive.

• A) raise
• B) decentralize
• C) define
• D) lower

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Definitions:

Selective Distortion

The process by which individuals perceive and interpret information in a way that is biased by their previously held beliefs.

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and forget information that is not.

External Stimuli

These are factors or events in the external environment that can provoke a response or reaction from individuals or systems.

Buying Center

A Buying Center consists of all the individuals and units that participate in the business decision-making process for purchasing products or services.