Industries in Which Proportionally More Value Is Added in ________

question 11

Multiple Choice

Industries in which proportionally more value is added in ________ activities are more likely to benefit from a global strategy.

• A) downstream
• B) upstream
• C) marketing
• D) sales

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Definitions:

Intangibility

A characteristic of services that makes them unable to be seen, touched, or quantified before they are purchased and used.

Service Inconsistency

The variation in the quality or level of service provided to customers over different instances of service delivery.

Selective Distribution

Selective distribution is a strategy where a product is distributed through a limited number of channels or retailers, allowing for a focus on high-quality service or market positioning.

Comparison Shop

The practice of comparing prices and features of similar products or services before making a purchase decision.