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What Are the Four Basic Types of International Strategies That

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What are the four basic types of international strategies that a company may pursue? Explain how the selection of one of these strategies is largely dependent on the relative pressure on the firm to address cost reduction and adaptation to local markets.


Definitions:

Learned Tendency

A behavior or response that has been acquired through previous experiences or education, influencing an individual's actions in specific situations.

Positively

In a manner that expresses or implies affirmation, optimism, or a beneficial quality.

Negatively

In a manner that expresses or implies a negative response, pessimism, or detrimental quality.

Affective Evaluation

The process of assessing something based on feelings, emotions, or moods associated with the experience or expectation of it, rather than objective or rational assessment.

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