When Firms Expand into Global Markets,they Are Faced with the Choice

question 60

Multiple Choice

When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to adapt locally,companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

• A) global; transnational
• B) global; multidomestic
• C) international; global
• D) transnational; multidomestic

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Definitions:

Literate

Having the ability to read and write, or being knowledgeable in a particular area or field.

Jubilee Singers

A group of African American singers from Fisk University who toured the United States and Europe in the late 19th century, introducing audiences to spirituals and raising funds for their institution.

Fisk University

A historically black university in Nashville, Tennessee, known for its rich history and as the origin of the Fisk Jubilee Singers.

Black Spirituals

Religious songs created and first sung by African Americans, expressing their history, struggles, and hopes through deeply emotional and symbolic lyrics.