What Do We Consider the Firm's Resources to Be When

question 38

Multiple Choice

What do we consider the firm's resources to be when they improve the efficiency or effectiveness of the company?

• A) difficult to imitate
• B) valuable
• C) organized
• D) rare

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Definitions:

Nonprogrammed Decision

Decisions that are made in response to situations that are unique, are poorly defined and structured, and have important consequences for the organization.

Senior Marketing Manager

A high-level executive responsible for leading a company's marketing strategies, plans, and teams.

Foreign Competitor

A company that competes in a market and is based in a different country from the market it serves.

Moral Dimension

The aspect of situations or decisions that relates to principles of right and wrong or ethical considerations.