Smell-O-Vision Designed an Invention to Pump Odors into Movie Theatres

question 50

Multiple Choice

Smell-O-Vision designed an invention to pump odors into movie theatres.It flopped,in spite of its innovativeness.What kind of new entry strategy was the company using to penetrate the market?

• A) imitative
• B) adaptive
• C) pioneering
• D) differentiated

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Definitions:

Transportation Costs

Expenses incurred by a company to move its products from the place of production to the place of sale.

Floor Constraint

In accounting, a limitation that prevents inventory valuation from falling below a certain point, ensuring that the reported value is not unduly low.

Net Realizable Value

The estimated selling price of goods minus the costs of their sale or disposal, used in accounting to ensure assets are not overstated.

Profit Margin

A financial metric used to assess a company's profitability by dividing net income by net sales, usually expressed as a percentage.