In 2005,Plum Organics Entered the Market with Convenient Organic Baby

question 33

Multiple Choice

In 2005,Plum Organics entered the market with convenient organic baby food and snack foods for children.It now has over 20 products,saw sales grow by 44 percent in 2015,and claims over 7 percent market share in the baby food segment.It used which new entry strategy in 2005?

• A) imitative
• B) pioneering
• C) differentiated
• D) adaptive

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Definitions:

Vertebral Column

The spine or backbone; a column of vertebrae in the back that protects the spinal cord and supports the body.

Lumbar

Refers to the lower part of the spine between the thoracic region and the sacrum.

Sacrum

A triangular bone at the base of the spine, formed by the fusion of several vertebrae, and situated between the two hip bones.

Thoracic Region

The part of the body that is located between the neck and the abdomen, housing the heart and lungs among other vital organs.