Shakespeare & Co

question 18

Multiple Choice

Shakespeare & Co.was reimagined in 2015 to meet the current needs of the market when Dan Neller purchased the NY bookstore.He provided a place to find the hottest books,the ability to print more obscure titles,and a rare level of service that made the store feel like a destination.He used which generic strategy to achieve competitive advantages?

• A) overall cost leadership
• B) differentiation
• C) focus
• D) low cost leadership

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Definitions:

Albert Bandura

A prominent psychologist known for his work on social learning theory and the concept of self-efficacy.

Self-efficacy

A person's belief in their ability to succeed in specific situations or accomplish a task, which can play a significant role in how goals, tasks, and challenges are approached.

Mastery Orientation

An approach to learning where the focus is on gaining knowledge or skill and understanding the task rather than on outward signs of success or comparison to others.

Performance Orientation

A focus on achieving outcomes and a standard of excellence, often characterized by setting high goals and seeking feedback on performance.