New Ventures May Find It Difficult to Use Differentiation Strategies

question 42

Multiple Choice

New ventures may find it difficult to use differentiation strategies successfully because they lack ________ and ________.

• A) sufficient funding; superior innovation
• B) competitors; superior technology
• C) sufficient funding; qualified entrepreneurs
• D) innovative ideas; potential customers

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Definitions:

Adware

Alien software designed to help pop-up advertisements appear on your screen.

Pop-up Advertisements

Online ads that appear in a new browser window without the user's initiation, often interrupting the user's task.

Intellectual Work

Work that involves mental activity and creativity, often producing new ideas, literary or artistic works, or problem solving.

Trade Secret

Intellectual work, such as a business plan, that is a company secret and is not based on public information.