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Southwest Airlines Began Its No Frills,no Meals Strategy in the Late

question 3

Multiple Choice

Southwest Airlines began its no frills,no meals strategy in the late 1960s as a direct assault on the major carriers of the day.What type of competitive action does this represent?

Definitions:

Globalization

The cultural and economic changes resulting from dramatically increased international trade and exchange in the late twentieth and early twenty-first centuries.

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, often leading to cultural assimilation or changes.

Homogenization

The process through which diverse elements are blended into a uniform mixture, often used to describe cultural or biological assimilation and standardization.

Social Movements

Collective, organized efforts aimed at promoting or resisting changes in society, often driven by grassroots activism.