A Small Firm May Be Unable to Mount a Serious

question 39

Multiple Choice

A small firm may be unable to mount a serious attack due to lack of resources.As a result,it is more likely to react to ________ actions,such as incentive pricing or enhanced service offerings,because they are less costly to attack than large-scale strategic actions.

• A) forbearance
• B) co-opetition
• C) tactical
• D) strategic

---

Definitions:

Psychological Contract

An unwritten agreement between an employer and an employee that outlines mutual expectations, including job security, loyalty, and commitment.

Need Salience

The degree to which a particular need is perceived as important or relevant by an individual at a given time.

Hierarchy Of Needs

A psychological theory proposed by Abraham Maslow, outlining a sequence of human needs from basic survival to achieving one's full potential.

Need Deprivation

A psychological condition resulting from the lack of fulfillment of basic human needs, affecting behavior and motivation.