BRCK Began in 2014 and from the Start Designed Its

question 76

Multiple Choice

BRCK began in 2014 and from the start designed its products in a developing country while manufacturing in a developed country.Its corporate headquarters are in Nairobi,Kenya,at a technology center that houses a small group of entrepreneurs.By 2016,the company was selling in 50 countries.BRCK is an example of a

• A) multidomestic organization.
• B) worldwide matrix organization.
• C) worldwide product division structure.
• D) global start-up organization.

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Definitions:

Pricing Objectives

The goals that guide a business in setting the cost of a product or service to its customers, which can include maximizing profit, capturing market share, or achieving a target return on investment.

Market Share

Market share is the percentage of an industry's total sales that is earned by a particular company over a specified time period, reflecting the company's size and competitiveness in the market.

Price Reduction

The act of lowering the price of products or services to attract more customers or sell off excess inventory.

Online Movie Streaming

The practice of delivering movies over the Internet, allowing users to watch content without downloading it.