Examlex
Which of Freud's levels of consciousness consists of thoughts and feelings that can be easily brought into immediate awareness?
Simulated Test Markets
Experimental marketing techniques that replicate the conditions of a full-scale market test for products or services in a controlled environment.
Behavioral Intention
An individual's plan or likelihood to perform a specific action or behavior, often used as a predictor of actual behavior in studies.
Product Attributes
Features, functions, benefits, and qualities that define a product and contribute to its appeal among consumers.
Business Products
Goods and services that are purchased by organizations for use in their operations, production, or to be resold to other customers.
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