Which of the Following Qualities Would Make Members of a Target

question 49

Multiple Choice

Which of the following qualities would make members of a target audience easier to persuade?

• A) highly educated members
• B) experts in the field
• C) younger members
• D) older members

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Definitions:

Multiplier Effect

An economic phenomenon where an increase in spending produces an increase in national income and consumption greater than the initial amount spent.

Aggregate Demand

The aggregate market demand for goods and services in an economic environment, valued at a specific price level within a certain timeframe.

MPC

Marginal Propensity to Consume, which is the proportion of any additional income that a consumer spends on goods and services.

Multiplier

An economic factor that quantifies the additional effects of a change in spending on the total economic activity.