To Relieve Dissonance, People Will Try to Change ________, So

question 15

Multiple Choice

To relieve dissonance, people will try to change ________, so that attitudes, beliefs, and behavior will once again support one another.

• A) the subject
• B) their cognitions
• C) their values
• D) their actions

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Definitions:

Demand-oriented

Pricing strategy or manufacturing approach that is guided by the level of demand from consumers or market conditions.

Price Lining

Setting the price of a line of products at a number of different specific pricing points.

Target Pricing

Consists of (1) estimating the price that ultimate consumers would be willing to pay for a product, (2) working backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers, and then (3) deliberately adjusting the composition and features of the product to achieve the target price to consumers.

Cost-oriented

A pricing strategy where the price of a product or service is determined based on its production cost plus a markup.