Matthew Compares His Performance at Work with That of a Co-Worker

question 73

Multiple Choice

Matthew compares his performance at work with that of a co-worker who is less competent than himself.When he engages in this behavior,he feels better and experiences a boost to his self-esteem.Matthew is using______ to maintain an optimistic outlook.

• A)alternative thinking
• B)downward social comparison
• C)scapegoating
• D)relaxation

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Definitions:

Personal-Selling

A direct sales approach where salespeople interact face-to-face with potential buyers to promote and sell products or services.

Specialist

An individual or business highly skilled and knowledgeable in a specific area or field, offering expertise-based services or products.

Farmer Salesperson

An individual who is both a farmer and takes an active role in marketing and selling the agricultural products directly to consumers or retailers.

Selling Activity

The actions involved in promoting and selling goods or services to customers.