Examlex
In Maslow's hierarchy of needs, which of the following needs is a higher-order need than cognitive needs?
Attractiveness
The appeal or desirability of something, often used in marketing to describe how appealing a product, service, or brand is to its target audience.
Market Attractiveness
A measure of the potential profitability and opportunities within a particular market or industry segment.
Competitive Intensity
A measure of the degree of competition within a market or industry, often impacting pricing, innovation, and market share dynamics.
Brand Awareness
How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.
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