In a Heuristic Called _________, a Person Determines the Difference

question 52

Multiple Choice

In a heuristic called _________, a person determines the difference between the current situation and the goal and then tries to reduce that difference by various methods.

• A) means-end analysis
• B) availability heuristic
• C) representative heuristic
• D) rule of linked arms

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Definitions:

Cerebellum

A part of the brain located at the back and beneath the cerebrum, responsible for coordination of voluntary movements and balance.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain point of view or take a specific action.

Purchasing Process

A series of steps followed by an organization or individual to acquire goods or services, including selection, ordering, and payment.

Emotional Appeals

Strategies used in communication that aim to elicit an emotional response from the audience to persuade or convince them.