What Is Real Options Analysis (ROA)as It Applies to Entrepreneurship

question 59

Essay

What is real options analysis (ROA)as it applies to entrepreneurship and when is it appropriate to be used in this context?

---

Definitions:

B. F. Skinner

An influential American psychologist known for his work in developing the theory of behaviorism.

African American Psychology

A branch of psychology that focuses on the study of the cultural, social, and historical influences on the mental health and behavior of African Americans.

Francis Cecil Sumner

Acknowledged as the first African American to receive a Ph.D. in psychology in the United States.

Behavioral Perspective

An approach in psychology focusing on observable behaviors and how they're learned through interactions with the environment.