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Bryan has the task of organizing the annual barbecue and dance for his company's staff. From an organizational standpoint, what is the main point of his efforts?
Psychographics
Psychological characteristics of an audience, including personality, attitudes, and lifestyle.
Demographics
Quantifiable characteristics of a population, including age, gender, occupation, income, and education.
Affiliation
A connection or association with a group, organization, or institution, often indicating a formal relationship.
Self-actualization
A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
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