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Over 50 Percent of Divorced Parents Remarry, Which Greatly Benefits

question 67

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Over 50 percent of divorced parents remarry, which greatly benefits the children involved.


Definitions:

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

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