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A researcher records the frequency of participants selecting one of four new slogans for an advertising campaign.If it was expected that among 200 people polled there would be no preference for any one slogan,then what was the expected frequency for each slogan.
Physiological Needs
Basic human necessities such as food, water, shelter, and warmth that must be satisfied for survival.
ERG Theory
A motivational theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals are motivated to satisfy these needs.
Clayton Alderfer
An American psychologist known for his expansion of Maslow's hierarchy of needs with the development of the ERG (Existence, Relatedness, Growth) theory.
Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that depicts human motivations as a five-tier model of hierarchical needs, ranging from basic (physiological) to higher-order (self-actualization) needs.
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