A Researcher Reports That the Effectiveness of a New Marketing

question 31

Multiple Choice

A researcher reports that the effectiveness of a new marketing campaign significantly increased sales compared with the previous campaign strategy,t(49) = 2.562,p < .05.Use eta-squared to interpret the effect size for this result.

• A)12% of the variability in marketing effectiveness can be accounted for by the new marketing strategy.
• B)12% of the standard error can be accounted for by the effectiveness of the marketing strategy.
• C)Marketing effectiveness shifted 0.12 standard deviations above the mean in the population.
• D)both A and B are correct