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All of the following are guidelines for determining the needs for each center except
Brand
A unique identifier such as a name, logo, design, or symbol that sets a seller's products or services apart from competitors'.
Commercial Identity
A business's unique brand and public image, as recognized by consumers and within the marketplace.
Official Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers, which can be legally protected under trademark law.
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