Tim Hortons Integrates Digitized Data from All the Corporate Functions,including

question 67

Multiple Choice

Tim Hortons integrates digitized data from all the corporate functions,including marketing,operations,finance,and HR,as well as information from social media sources such as Facebook and LinkedIn,and more.What is this data called?

• A)HR data
• B)research data
• C)big data
• D)quantitative data

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Definitions:

Match Expenses

The accounting principle that requires expenses to be recorded in the same accounting period as the revenues that are earned as a result of those expenses.

Adjusting Entry

Journal entries made at the end of an accounting period to allocate income and expenses to the period in which they actually occurred.

Balance Sheet Account

An account found on the balance sheet, which is one of the three principal financial statements; these accounts include assets, liabilities, and shareholders' equity.

Depreciation Expense

The portion of the cost of an asset that is allocated as an expense over its useful life, reflecting the decrease in value over time.