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Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
Through its e-commerce initiative,Swimco is transitioning from local to national in its market position.What type of strategy is Swimco adopting?
Chattel Mortgage
A mortgage in which the title to a chattel owned by the debtor is transferred to the creditor as security for the payment of a debt.
Conditional Sales Contract
A contract arrangement in which the sale is conditional upon specific terms, with the transfer of ownership from the seller to the buyer occurring only after these conditions are met.
Title Transfer
The legal process of transferring ownership of a property or asset from one party to another.
Transaction
An exchange or transfer of goods, services, or funds between parties.
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