Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

question 19

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
It is particularly important for Swimco to define and develop the behaviours necessary to achieve their organizational capabilities of innovation and customer care.What theory is Swimco applying to its strategic management?

• A) behavioural perspective
• B) resource-based view
• C) human capital
• D) ​strategic management

---

Definitions:

Decision Making

The method of selection that involves pinpointing what decision needs to be made, collecting relevant information, and evaluating different potential solutions.

Emotional Reactions

The automatic, often unconscious, psychological responses elicited by various stimuli or situations, which can vary widely across different individuals.

Moral Decisions

The process of choosing actions that comply with an individual's ethical beliefs and values.

Prefrontal Cortex

A region of the frontal lobe of the brain implicated in a variety of complex behaviors, including planning, decision making, and moderating social behaviour.