Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

question 60

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
​
Through its e-commerce initiative,Swimco is transitioning from local to national in its market position.What type of strategy is Swimco adopting?

• A) restructuring
• B) divestiture
• C) business
• D) ​growth

---

Definitions:

Same Sex

Pertaining to a relationship or attraction between two individuals of the same gender.

Cross-Sectional Research

A research method that analyzes data from a population, or a representative subset, at a specific point in time to examine relationships between variables.

Longitudinal Research

A study design that involves repeated observations of the same variables over a period of time, often years or even decades.

Intelligence Levels

Varying degrees of cognitive capacity among individuals, including problem-solving, learning, adaptation, and understanding complex concepts.