Horizontal Integration Is the Merger or Acquisition of Two Organizations

question 50

True/False

Horizontal integration is the merger or acquisition of two organizations that have a buyer-seller relationship.

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Definitions:

Local Newscast

A television or radio broadcast that provides news and information relevant to a specific local area.

Broadcast Time

The specific time slot allocated for transmitting a program or content over television, radio, or other media channels.

Niche Media

Forms of communication geared to a narrowly defined audience.

Special Interests

Groups or organizations that seek to influence governmental policy or decisions in favor of their specific goals or agendas.