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If the Needs and Goals of One Component Are Consistent

question 67

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If the needs and goals of one component are consistent with the needs and goals of another component,then the two components are said to fit.


Definitions:

PR Ethics

Principles and standards that guide the professional conduct of public relations practitioners.

Situational Ethics

The ethical theory that moral decision-making should be based on the context of a particular situation, rather than following absolute rules.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often considered in terms of what is right or wrong.

PR Practitioners

Professionals who specialize in establishing and maintaining relationships between organizations and their publics.

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